SEO for Residential Property Managers
When property owners search for property management services in your area, where does your website appear? If you're not in the top three organic results, you're losing doors to competitors who invested in SEO years ago.
Check Your Website's Rankings
Property management SEO is the only marketing channel that gets stronger over time. Unlike pay-per-click ads that stop the moment you stop paying, or direct mail that hits the recycling bin, organic search rankings build authority that lasts. Companies that dominate Google search results for "property management [city name]" don't pay for those clicks — they earned those positions through strategic optimization, and now they receive a consistent flow of qualified owner leads while their competitors scramble to catch up.
The property management companies ranking at the top of Google today made the decision to invest in property management SEO 12–24 months ago. The question isn't whether SEO works — it's whether you'll still be watching your competitors rank above you a year from now, or if you'll be the one property owners find first.
Why Property Management Companies Choose Us
14 Years Focused Exclusively on Property Management SEO
We're not a general SEO agency that happens to work with property managers. For 14 years, we've done nothing but property management SEO — no e-commerce, no SaaS, no local restaurants. Just residential property management companies that need to rank in their markets.
This focus matters because property management SEO has unique challenges. You're not competing for a single city — you manage properties across multiple cities, suburbs, and counties. Your competitors include national franchises with corporate SEO budgets, established local operators who've been ranking for a decade, and venture-backed startups throwing money at Google Ads. Generic SEO strategies fail in this environment.
Our multi-city regional targeting strategy is built specifically for property management companies that operate across 5–15 cities. While other agencies chase impossible rankings in ultra-competitive downtown markets, we help you dominate achievable regional searches where the actual property owners are looking. A company managing properties across multiple cities in a metro area doesn't need to rank #1 in a tier-one downtown market — they need to own search results across the region where their properties are.
Every client we've worked with long-term — and our average client relationship spans over a decade — came to us because they needed SEO for property managers who actually understand the business model. We know that an owner of a single-family rental in a mid-sized city searches differently than an owner of a downtown condo. We know that "property management" has different search volumes and competition levels across different city types. We've seen what works across hundreds of markets, and we know which battles are worth fighting.
Our Approach
Property Management SEO Services That Build Regional Dominance
Ranking a property management website requires coordinating five moving parts: technical SEO that ensures Google can properly crawl and index your site, on-page optimization that targets the right keywords in the right places, local SEO that captures "near me" and city-specific searches, content that answers the questions property owners actually ask, and authoritative backlinks that signal trust to search engines.
Most property management SEO services treat these as separate projects. We build them as an integrated system designed for your specific market footprint.
Who We Work With
Our Ideal Clients (And Who We're Not For)
We work best with established property management companies managing 200+ doors across multiple cities or counties. Our clients typically invest $1,500–2,000 per month in long-term SEO, and they understand that ranking takes time but pays dividends for years.
The pattern across our longest-term clients is clear: they operate in regional metros, cover entire counties, or dominate multiple connected cities across states like California, Virginia, and Nevada. These markets are competitive enough to matter but achievable enough to win. Ranking across ten mid-sized cities beats fighting for scraps in Manhattan or downtown San Francisco.
We're a great fit if:
- You manage 200+ doors and want to scale
- You operate across multiple cities or counties
- You're willing to invest 12–24 months for sustainable rankings
- You understand that SEO is cheaper than Google Ads long-term
We're probably not the right fit if:
- You only operate in a single ultra-competitive downtown market (we can't beat 15 years of established authority in tier-1 metros without an unrealistic budget)
- You manage fewer than 100 doors (the ROI timeline doesn't align with typical budgets at that scale)
- You need leads next week (SEO is a long game — if you need immediate volume, start with PPC and add SEO in parallel)
This filter saves everyone time. We'd rather tell you upfront if we're not the right solution than take your money and under-deliver.
Results That Compound
Our clients stay with us for 10+ years because the results compound. When you rank top three for your primary markets, you receive consistent organic leads without paying per click. Property owners find you first, your brand becomes synonymous with property management in your area, and your cost-per-acquisition drops every month you maintain those rankings.
We don't publish specific traffic numbers or rankings publicly (our clients' competitive advantages stay private), but we can show you where you currently rank, where your competitors rank, and what it takes to close the gap in your specific market. If you're already ranking well, we'll tell you—you might not need us.
We Were a Bit Skeptical
"When we first heard of Search Engine Marketing (SEO) we were a bit skeptical but Shawn assured us with a little patience that we would happy with their ability to get our website ranked high up in the search results. And he was right, after a few months our phone started to ring and I have never looked back."
Dan & Kim Pond
Jackson Property Management
Drives More Traffic
"We hired Surf Results Marketing through a referral after designing our new website. We had been through a number of SEO companies in the years past. They all worked on our campaign initially but then after a few months we never seemed to continue to make progress and things just remained stagnant. Surf Results Marketing has been by far the best SEO company we have worked and we have seen the greatest results since using them. I would highly recommend their services."
Angela Poletti
Ballard Realty Property Management