Property Management SEO Experts
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How we get you results.
Why Property Managers Choose Us?
How we are different.
Residential Property Management Focused
We are familiar with residential property management and understand what a property management company does & who you are trying to attract to your website. Why waste time with a firm that will spend the bulk of their time with you just getting up to speed on what you do and who you are trying to reach? We already have, and are helping successful property managers just like you.
Our Own Property Management Network
A lot of what affects rankings is related to factors outside of your website. We have a network of well-maintained blogs and websites related to property management that we keep updated regularly with unique, relevant content. These sites have a high Pagerank & are used by us to benefit our clients. Additionally, we have 1000s of social media accounts/profiles we use to provide backlinks. No one has a network quite like ours.
No Long-Term Contracts
Why would anyone work with a company that claims benefits, but feels the need to lock you into a long-term contract in order to get paid? If you want to leave, you can, at any time. We earn our keep & help make your business successful so you won't want to leave us... ever. Let's see our competitors offer that.
We Get Real Results
We Were a Bit Skeptical
"When we first heard of Search Engine Marketing (SEO) we were a bit skeptical but Shawn assured us with a little patience that we would happy with their ability to get our website ranked high up in the search results. And he was right, after a few months our phone started to ring and I have never looked back."
Dan & Kim Pond
Jackson Property Management
Drives More Traffic
"We hired Surf Results Marketing through a referral after designing our new website. We had been through a number of SEO companies in the years past. They all worked on our campaign initially but then after a few months we never seemed to continue to make progress and things just remained stagnant. Surf Results Marketing has been by far the best SEO company we have worked and we have seen the greatest results since using them. I would highly recommend their services."
Ballard Realty Property Management
Frequently Asked Questions
Get More Property Management Leads
Are you ready to work with property management SEO specialists? Let's start talking.
What Is SEO?
SEO stands for Search Engine Optimization. Search Engine Optimization is making sure that search engines can recognize how your website is useful to search engine users depending on their queries. Search engines want to match the right square-peg user query with the best and most user-satisfying square-peg result. This isn't done with magic or voodoo. It's simply communication. Many people today know some of the basics, like including keywords or phrases on their websites that potential customers might use in searches to find their webpages. There is much more to it than that. Keywords are only one aspect of SEO that search sites use to match a user query to a result, although it is an important one.
SEO is not a physical thing that you buy and add to your property management website. It's a process. SEO is an ongoing process of making the web pages on your website more useful and satisfying to as many users as possible and communicating that usefulness to search sites in a language they can understand. This is especially important now because not only are business-to-business interactions shifting from in-person to digital platforms, but users are increasingly using smartphones to make them. This shift will only become more pronounced as millennials become a larger part of the global business community. You need to take steps now to not only focus on the online market you may be missing, but also to provide new clients with superior user experience on mobile devices to make their visits to your website as satisfying as possible. This is all a part of Search Engine Optimization SEO in today's mobile-oriented, e-commerce-driven market.
When websites were first used in business, they were primarily sources of information about the company. You would put your website on a business card and potential customers could find out more about you by typing the address into a browser, or you could tell someone "Google my business." With property management SEO, potential customers can find your website without ever meeting you or hearing about your company name ahead of time. We can transform your website into a lead generator bringing you new customers through organic searches and building your business.
Here are ten tips on how you can upgrade the SEO on your website for higher search rankings and improved lead generation:
Secure Your Website
Search engines prefer secure websites to protect user information. When a website is secure, the information sent between the user and the website is scrambled into a code to keep it safe from hackers. If your website is not secure, your webpages are unlikely to appear in search results no matter what other SEO techniques you employ.
You can check to see if your website has a secure connection by launching it from a browser and looking for the padlock symbol next to the domain name. In addition to this, you can check to see if "Https" (indicates connection security) is in front of the URL. Websites that are not secure will display "Http" in the browser. If your website is not currently secure, you can apply for an SSL certificate from an organization search sites trust to prove your website's identity.
Make Your Website Mobile-friendly
Search engines prefer websites that are optimized for mobile use. With the rise in popularity of smartphones, there has been a shift from users primarily accessing websites with computers and laptops to accessing them with mobile phones. Search sites are acknowledging this by considering the mobile version of websites in their algorithms that determine search rankings. Mobile versions of websites need to be formatted for ease of use on a smartphone. This applies to potential property owners and tenants, too. Mobile-friendly websites are focused more on functionality than aesthetics. This means that the text should be large and easy to read on a mobile device. Navigation buttons should also be large, accessible, and easy to press with fingers. The overall user experience should be pleasant, with a layout that is formatted specifically for a smartphone, and easy to navigate. Rental property tenants should be able to pay rent or report maintenance issues from their phones.
Make Your Website Fast
Search engines prefer websites that are fast-loading, and they pay attention to how long users spend on sites once they reach them. Fast-loading mobile websites like Amazon and Uber have created a user expectation of speed for all mobile websites. If your website takes too long to load on a mobile device, users are less likely to have the patience to wait. They will click back to search results if the website takes too long to load. It's not enough to have a sleek, professional design with custom images and videos if the mobile version takes so long to load that most mobile users never even see it.
- Optimize Your HTML Code
Search sites prefer websites they can understand. Text is the language that humans can read and understand. Microdata can be described as the language that search sites use to read and understand the code on your webpages. You may be familiar with the term metadata. Many people understand the importance of adding a title, description, and keywords to the HTML code of webpages. Adding metadata to the HTML code tells the search engines what your title, description, and keywords are rather than having the web crawlers determine that on their own. Microdata is a language used to communicate the metadata to the search sites. One language, or semantic vocabulary of microdata, you can use is Schema. Schema.org contains a reference of semantic vocabulary you can use in your HTML code to improve communication between your website and search engines.
Include Optimized Images and Videos
A picture, and especially a video, is worth a thousand words to search engines. Not only is diversity of content a factor, but people tend to prefer watching videos over reading text if given a choice. If there are two websites similar in other ways, search engines will prefer the one with relevant images and a well-made, informative video over the other. Users will as well. Optimizing images and videos involves adding metadata in the HTML code to let the search sites know their content.
- Start A Property Management Blog on Your Website
Search engines prefer sites that are regularly updated with quality content that is useful to users. A property management blog can include tips and information about rental property maintenance and safety issues that advertise your authoritativeness, trustworthiness, and knowledge. Potential customers can get a feel for your approach to rental property management simply from reading your blog before they ever make any contact with you. As a property manager, a blog is a great way to show you know what you're doing.
Set Up Social Media for Your Property Management Company
Search engines prefer websites with related social media accounts. Social media presence on major platforms like Twitter and Facebook allows your business to communicate directly with followers interested in your business. You can share blog posts and relevant content quickly and easily. Blog posts that are shared on social media have a greater chance of reaching your target audience. The process of sharing on social media creates links to your web pages from a variety of sources, which helps rankings for your website.
Focus on Local Property Management SEO
Search sites can tell when a search query has local intent. When a user is searching for a plumber, for example, search engines know that a plumber hundreds of miles away will not meet the user's intent. Because of this, you need to make sure that your property management company information is optimized for local searches. Make sure that the way your address is listed is consistent on your website, social accounts, LinkedIn, The Better Business Bureau, and all related platforms. Also, you need to claim and update all your pages on local review platforms and local directories such as Yelp, Yellow pages, and Super pages. Be sure to write blog pages that target the names of individual cities and counties in your service area, so your content is relevant to organic searches from users in those areas.
Build a Positive Reputation
Search engines favor business websites with a very positive reputation. Businesses that have many positive reviews on several reputable third-party review sites have a very positive reputation. Solicit reviews from tenants, landlords, rental property owners, and real estate-related agencies relevant to rental property management. Awards and association memberships can also demonstrate a positive reputation. Apply to any associations related to property management companies. Be sure to display awards and association memberships prominently on your website and add the information to your metadata.
Target Keywords Your Potential Clients Use in Relevant Searches
This is probably the most widely known aspect of SEO, but often the least understood. Property managers often just guess keywords they think their customers would use, but without adequate research, they are taking a shot in the dark. There is a lot to research, not just the actual keywords to use, but how often to use them to increase relevance while also avoiding penalties for keyword stuffing. Some property managers hurt their rankings more than help them with insufficient knowledge of SEO and how to properly approach it.
If these tips seem complicated and overwhelming, the value of having a team of experts in search engine optimization working with your business may be more apparent. We can analyze your website and determine areas to improve, including using the correct keywords. You are an expert in property management. You don't need to be an expert in search engine optimization. That's our job.
Contact Surf Results Marketing today and find out how our property management SEO experts can help your company reach your goals.