There are almost around 300,000 property management businesses in the U.S.
If you have a property management business, you may know the challenge of competing with other property management business. You know the challenge of finding qualified tenants who can pay their rent on time.
That’s why a marketing strategy can help. It’s why you need property management marketing ideas. You’ll be able to find qualified tenants who prefer your business over your competitors.
You’ll also be able to expose your brand. Your brand is the story you are telling your tenants. It’s what they get when they choose to live at a specific property, showing how you can help them whenever a problem arises.
If you’re unsure of how to create a marketing strategy for your property management, this guide can give you everything you need to know.
1. Be on Social Media
The first property management marketing idea that can help you business is being on social media. You can post content related to your business.
For example, you can post about properties that are for rent. You can have videos that show different angles of the property and where it’s centrally located.
Another benefit of marketing on social media is that you can create a following. People who follow your social media accounts will be aware of the new properties you post.
When you do create a following, it can help you build trust. It also helps you spread brand awareness.
2. Create Blog Post
Another marketing strategy to consider is blogging. This can help you answer people’s questions about properties for rent.
You can write blog posts that talk about what to expect as a tenant or what it’s like to live in a certain area.
3. Have an Email List
Your marketing strategy should also include an email list. You should be emailing you a list of new properties. This helps people who are on the waiting list see what’s available.
In addition, having an email list helps you maintain contact with potential tenants. You are communicating any changes with leases or regulations with your properties.
4. Your Website Needs to Be Updated
Your website is critical to your online presence. When you have social media or paid ads, the traffic will be directed to your website.
If your website isn’t updated, it can lead to possible future tenants going to your competitor’s site.
You want to makes sure your website is easy to navigate and updated with new content. Your website should also load quickly, creating a better user experience.
5. Be on Mobile
Along with updating your website, you also need to make sure you are on mobile. With more people searching for things on their mobile devices, you need to make sure your business is mobile-friendly.
When you are mobile-friendly, it makes people want to sign up for a property. It enhances their experience.
6. Always Show New Property
Another marketing idea to try is to be relevant and show a new property. You want to show the newest listings.
You should be showing new listings on social media and on your website. In addition to showing new properties, it’s important to remember that you want to be as comprehensive as possible.
That means to provide as many details about the property as you can, giving people the confidence to apply.
7. Try PPC Ads
If you want to attract more leads to your property management business, you should consider PPC ads.
You are not only attracting tenants, but you also want to gain the interest of homeowners who want to rent out their homes. You want to show how you can make their life easier.
PPC ads are a great way to show up on the first page of Google, which can drive more traffic to your website.
8. Optimize Your Content
While you may know about blogging, you should also know how to optimize your content. You should know about SEO optimization, which includes keywords and creating quality content.
When you do add specific keywords that are relevant in your market, you are more likely to rank higher on Google when someone is searching for a property for rent or they looking for a property management company.
9. Create a YouTube Channel
Videos are the future of business. They can be a powerful way to show testimonials from happy clients and showcase different properties.
You can also use video to introduce your team and what values you hold in your business.
10. Tell Stories
The final marketing idea for your property management is to tell stories.
When you tell stories, you are captivating your target market with information that is relevant to them. You are showing how you helped similar clients with their homes.
Stories can have an emotional appeal. They can help people understand how your brand helps them more than your competitors.
You should be telling stories on social media, through your emails, in your blog content, and everywhere else you can. People will remember the stories you tell in your business.
Now You Know Everything About Property Management Marketing Ideas
If you are trying to figure out property management marketing ideas, this guide can help you in a number of ways. It can help your business attract qualified tenants or homeowners who want to rent out their homes.
While it may seem overwhelming to do everything in this guide, the goal is to start small. You want to achieve small results and then expand from that.