How to Start a Property Management Company in 2023

The property management industry is booming, with a projected worth of $26 billion by 2026. Tapping into this lucrative market by learning how to start a property management company can be an excellent business opportunity, providing a reliable income stream and numerous growth potentials. Are you ready to seize this opportunity and embark on a rewarding journey as a successful property manager? Let’s dive into the step-by-step guide on how to start a thriving property management company, focusing on “how start a property management company” in 2023.

Short Summary

  • Understand key steps for starting a property management company, such as conducting market research and forming the business.

  • Establish your niche and services, build brand identity & online presence, implement technology & software tools.

  • Market to acquire new clients, manage properties effectively while ensuring compliance, scale strategically with diversified services & partnerships.

Understanding Property Management

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Property management companies play a crucial role in the real estate industry, providing services to oversee the maintenance of buildings on behalf of individual or collective property owners. As absentee landlords often enlist their services, the rising cost of housing, waning consumer confidence, and the proliferation of gig work contribute to the increased demand for property managers. What duties are included in the job of a property manager? What does a day in the life of a property manager look like?

Property managers are responsible for various tasks, including collecting rent, managing maintenance requests, and ensuring compliance with relevant laws and regulations. They cater to different types of properties, such as residential, commercial, and industrial spaces. For instance, commercial property managers focus on building operations, ADA compliance, and safety regulations, while residential property managers deal with single-family homes, multifamily units, and even student housing.

In addition to the ongoing management fee, property management companies charge various fees, such as setup fees, leasing fees, late payment fees, vacant unit fees, and eviction fees. As a successful property management company, you’ll need to navigate these different aspects of property management and provide top-notch services to your clients.

Starting Your Property Management Company: Key Steps

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To successfully start a property management company, several key steps need to be taken, from conducting market research and competitor analysis to establishing your niche and services, forming your business and meeting legal requirements, and planning your finances and pricing strategy.

Let’s break down these essential steps in more detail.

Market Research and Competitor Analysis

Market research and competitor analysis are paramount when establishing a property management company, as they provide insights into customers, competitors, and the market itself. This information enables you to make informed decisions, identify your target market, and find opportunities to differentiate your services from other property management companies.

Begin by investigating the local market and assessing the offerings of competitors through their websites or by making phone calls. Understand their charges, the types of properties they manage, and the services they provide. This knowledge will help you avoid setting prices that are either too high or too low and identify gaps in the market that your property management company can fill, attracting potential clients and positioning yourself for success.

Establishing Your Niche and Services

Selecting a niche within property management allows your company to stand out from its rivals and attract prospective customers seeking specialized services. For example, you could focus on managing high-end residential properties or commercial properties with specific features. Once you have identified your niche, you can then determine the services you will offer based on your expertise and market demand.

Some property management services include property maintenance, tenant screening, and tenant management. Consider your specialization, expertise, and the needs of your target market when deciding which services to include in your offering.

Remember that to provide property management services, you may need to obtain specific licenses, such as a property manager’s license. It is also essential to have an attorney review your property management contracts to ensure all terms are secure.

Business Formation and Legal Requirements

When starting your property management company, one of the most important decisions you’ll make is choosing a legal entity and registering your business. You can opt for a sole proprietorship, limited liability company (LLC), or incorporated business (C Corp or S Corp). Each legal entity has its own benefits and drawbacks, so it’s crucial to consider factors such as tax implications, personal liability, and ease of management.

In addition to registering your business, you will also need to obtain the necessary licenses and permits. Most states in the US require a real estate license for property management companies. However, the specific licensing requirements may vary depending on your state, so be sure to check your local regulations.

Another essential legal requirement when hiring employees is workers’ compensation insurance. Make sure your company complies with all relevant legal regulations to avoid potential issues down the road.

Financial Planning and Pricing Strategy

Setting up financial systems, estimating costs, and developing a pricing strategy are crucial steps in starting your property management company. Begin by opening a separate trust account to effectively manage finances. This account will help you keep track of important financial details such as lease contracts, tenant billing, rent collection notifications, and financial reports.

When estimating costs, consider expenses such as office setup, maintenance tools, employee salaries, and insurance payments. Assess your existing finances to determine if you have sufficient funds to cover these expenses and to invest in your property management business.

Develop a pricing strategy that aligns with your target market and revenue goals by considering factors such as property types and services included in the recurring management fee. Investigate your local market and assess the offerings of competitors to ensure your pricing is competitive and attractive to potential clients.

Building Your Brand and Online Presence

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Establishing a strong brand identity is essential for your property management company, as it helps build credibility and makes your business recognizable to prospective customers. A well-crafted logo and premium brand positioning can significantly impact the perceived value of your property management services. To create a strong brand identity, consider factors such as your company’s mission, values, and unique selling points.

In today’s digital age, maintaining an effective online presence is crucial for your property management business. Start by creating a professional website that communicates your brand identity and showcases the types of properties you manage and the services you provide. Ensure your website is optimized for search engines (SEO) and includes testimonials from past satisfied clients and tenants to bolster credibility.

Leverage social media channels to engage with your target audience and promote your property management services. Regularly post content that showcases your expertise and the value you bring to your clients. Engaging with your audience on social media can help build trust and establish a reputation of expertise, drawing in potential clients.

Implementing Technology and Property Management Software

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Utilizing property management software and technology tools can streamline your operations and enhance efficiency, which is crucial for the success of your property management business. Property management software can help you monitor critical details such as lease contracts, tenant billing, rent collection notifications, and financial reports.

There are various property management software options available, such as SparkRental and Yardi. When selecting software, consider factors such as ease of use, customization options, and integration capabilities with other essential tools and platforms. By implementing the right property management software, you can keep your business agile and operational from anywhere.

In addition to software, consider automating processes such as tenant screening and rent collection to save time and resources. Leveraging advanced technology and automation can help you provide better service to your clients, manage your properties more effectively, and grow your property management business.

Hiring and Team Structure

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As your property management business expands, you may need to hire staff to help manage your growing portfolio. When hiring, consider the roles and responsibilities you need to cover and the appropriate team structure for your business. There are two primary models for structuring a property management team: starting with a single general property manager responsible for all management duties or appointing personnel to carry out more specialized roles.

When hiring employees, be aware of the necessary legal requirements, such as workers’ compensation insurance. You can choose between full-time and part-time employees or contract workers, depending on your company’s needs and budget.

Consistent communication is essential in property management. Ensure that your team is well-coordinated and maintains open lines of communication with property owners, tenants, and vendors. This will help you provide exceptional service to your clients and enhance your property management business’s reputation.

Marketing and Client Acquisition

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To grow your property management business and attract potential clients, you need to implement effective marketing strategies and tactics. Content marketing is one such approach that can build trust and establish a reputation of expertise in the property management industry. Create blog posts, articles, and social media content that showcases your knowledge and experience in managing properties.

Another effective marketing tactic is listing your property management business on review sites. Positive reviews from satisfied clients can enhance your company’s credibility and attract potential clients searching for property management services in your area. Additionally, consider using pay-per-click (PPC) advertising to generate owner leads for your website.

Networking with real estate investors, agents, and other industry professionals can also help you acquire new clients. Attend industry events, join local business organizations, and engage in online forums to expand your network and raise awareness about your property management services.

Managing Properties and Ensuring Compliance

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Managing properties effectively involves various day-to-day tasks such as maintenance, leasing, and ensuring compliance with regulations and building codes. As a property manager, you need to be well-versed in various rules and regulations related to elevators, sanitation, and building permits. Regular inspections with the fire department are also essential to ensure compliance and prevent potential issues.

A streamlined leasing process can help you reduce unoccupied units and quickly place high-quality residents in their homes. Consider automating your leasing workflow to save time and resources. Additionally, establish emergency plans to prepare for potential emergencies and natural disasters like fires, burst pipes, earthquakes, and hurricanes.

When engaging vendors for maintenance and other services, obtain copies of their licenses, insurance certificates, and bond certificates (if applicable) to protect your business. This will ensure that you are working with reliable and trustworthy vendors, providing quality service to your clients and maintaining your properties effectively.

Scaling Your Property Management Business

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Expanding your property management company can involve various strategies, such as networking, forming partnerships, and diversifying your services. To reach a wider audience, consider providing additional services like property maintenance, tenant screening, and tenant management. Partnering with other companies can also be beneficial for offering supplementary services and expanding your network.

When selecting investment locations, evaluate the local market, economy, and regulations to identify areas with potential for growth. Enhancing amenities in your properties, such as providing a gym, pool, or other recreational facilities, can also attract more clients and increase your property management business’s value.

Leveraging advanced technology and automation can help you scale your property management business more efficiently. Investing in property management software, implementing cloud-based solutions, and automating processes can improve your service quality, streamline your operations, and enable you to manage a larger portfolio of properties with ease.


Starting a property management company in 2023 can be a rewarding and profitable endeavor. By understanding the intricacies of property management, following the key steps to establish your business, building a strong brand and online presence, implementing technology and software, hiring the right team, and effectively marketing your services, you can successfully navigate the property management industry. With determination, expertise, and a strategic approach, you can seize the opportunities presented by this booming market and create a thriving property management business.

Frequently Asked Questions

Do you need a license to be a property manager in SC?

Yes, you need a license to be a property manager in South Carolina. The state requires prospective licensees to be 18 years of age or older, have a high school diploma or equivalent certificate, and complete an approved 30-hour course on the fundamentals of property management.

This course must be taken from an approved provider and covers topics such as tenant rights and responsibilities, landlord-tenant law, fair housing, and property maintenance.

Do property managers need to be licensed in Utah?

Yes, property managers in Utah are required to hold a real estate broker’s license in order to manage real estate owned by others.

Do I need a license to manage property in Oregon?

Yes, you do need a license to manage property in Oregon. According to Oregon Real Estate Agency, applicants must meet certain educational requirements and pass an exam in order to receive a property manager’s license.

Do you need a license for property management in Oklahoma?

Yes, you need a license for property management in Oklahoma. State law requires an individual or business that works as a property manager to possess a valid real estate broker’s license.

Furthermore, certain activities such as leasing or renting property require the use of a broker’s license.