difference between seo and sem

Did you know about 82% of people look at their smartphones before making an in-store purchase? These consumers research using search engines like Google to find information about products and services. By leveraging this habit, you can boost brand awareness and sales. Both search engine optimization (SEO) and search engine marketing (SEM) can help. Before you start…

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Anyone in property management should be doing most of their business online. Doing business online means staying one step ahead of the competitors, and that means doing some serious search engine optimization (SEO). SEO will make you rank higher in search engines, meaning you are likely to get traffic and more conversions. Your competitors are…

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marketing for property management

People spend about four months searching for a new place to live. About 80% of these shoppers spend most of their time searching online. If you want to reach new tenants online, you’ll need to start marketing. Here are seven tips that can help you develop a strong marketing for property management strategy. With these tips, you can reach…

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property management seo

Are you having a difficult time attracting people to your property management company? With a strong search engine marketing (SEO) strategy, you can bring clients to you! Over 50% of all website traffic comes from organic searches. Learning how to optimize your content can help you rank higher on Google. The higher you rank, the more often people…

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organic keywords

Do you know the difference between CPC and PPC? How about SEM and SEO?  All of these terms get confusing fast when you’re trying to boost the results of your property on search engines like Google or Bing.  This guide will help you know the differences between these terms and cover the basics of organic keywords and…

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Search Engine Optimization (SEO) Concept On Computer Screen

Back in 2018, the SEO industry was approaching 80 billion. Two years later, that growth has only expanded.  The growth of SEO is because more businesses want more traffic, more leads, and more clients. More clients lead to more profit. It’s why businesses want more SEO-driven articles that promote web traffic, that help them climb the Google…

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organic marketing

Does your property management marketing strategy need a little boost? Instead of pouring endless funds into paid advertising, try working on your organic marketing methods. Organic marketing refers to attracting customers naturally without paying to boost your leads. It’s similar to word-of-mouth advertising because it often relies on social media shares and interactions. Instead of relying…

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A word cloud displaying digital media strategy terms

If you’re in the property management industry, you’re dealing with a lot of competition in your area, especially if you’re in an urban area. When people want to find an apartment or other property, the first place they go is the Internet. You need your company to be within the top of organic search results…

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