Are you having a difficult time attracting people to your property management company? With a strong search engine marketing (SEO) strategy, you can bring clients to you!
Over 50% of all website traffic comes from organic searches. Learning how to optimize your content can help you rank higher on Google. The higher you rank, the more often people will see you.
In addition to boosting brand awareness, you can also increase traffic, leads, and sales.
Want to give your business a boost? Here are the five tips you need for effective property management SEO. With these tips, you can acquire new clients and grow as a business.
Get started with these five tips today!
1. Know Your Audience and Keywords
Before you can develop an SEO marketing strategy, you need to understand your target audience. Understanding your audience will help you appeal to their interests. Then, you can attract them to your website and start generating leads.
Are you targeting a broad audience? Start by segmenting your audience into smaller buyer personas.
You can segment buyer personas based on:
- Marital status
- Household income
Each persona will have their own interests. You’ll need to create content for each buyer persona to appeal to their needs. For example, you might create content that targets married couples, then different posts for college students.
Who are you trying to reach? Learn as much as you can about your audience and their interests.
Then, you can start developing a list of target keywords for your content. You’ll use one main target keyword for each post. You can also sprinkle in secondary keywords throughout your content.
Try using Google Trends, Keyword Planner, and SEMRush to develop a list of target keywords based on your audience.
Using Your Keywords
When optimizing your content using target keywords, you’ll need to place your keyword throughout the content. Your main target keyword should appear in the:
- Page title
- Opening paragraph
- Closing paragraph
- Body text
- Image alt text
Make sure to avoid stuffing your content with keywords. Google might penalize you by blacklisting your content. Then, you’ll fail to reach clients using property management SEO.
2. Update Your Website
Google looks at your content and your website when determining search engine ranking. An old, slow website could cost you potential clients. Instead, you need to make sure your site is running quickly and looks attractive.
About 39% of visitors will leave if your images don’t load. Another 38% will stop interacting if your site is attractive. About 39% of visitors stop engaging if a website takes too long to load.
You don’t want to frustrate your website visitors. Instead, you can utilize user experience (UX) design trends to improve your website.
First, make sure your website is mobile-optimized for smaller screens. Google uses mobile-first indexing to determine rankings. If your site isn’t mobile-optimized, your SEO ranking will suffer for it.
Once you’re optimized for mobile users, look at ways to make your site is easy to use.
For example, your website needs to remain secure. Make sure “HTTPS” appears in front of your domain name. If you don’t have an SSL certificate, you need to get one.
Next, check your website using Google PageSpeed Insights. What’s slowing your site down? Make sure your pages load quickly.
You can also:
- Organize your pages to make sure your site is easy to navigate
- Use font sizes and typography that’s easy to read
- Fix any broken links
- Use image compression
- Make sure buttons are easy to click on
- Ensure forms are easy to complete
The longer people stay on your site, the better for your ranking.
3. Add Schema
You can also optimize your content to ensure it’s easy for Google to understand.
When reading your website content, Google uses microdata. Adding Schema markup to your website will make it easier for Google to understand your work. The easier it is for Google to understand, the more likely it will process your keywords.
Then, you can improve your property management SEO ranking.
Giving Google data will make it easier for bots to associate your content with the keywords your target audience uses in a search.
Want to learn how to find an SEO schema markup? Check out Google’s Structured Data Markup Helper. The tool will walk you through the process of improving your site’s schema.
4. Create Unique Content
In order to develop a strong SEO strategy, you’ll need unique, helpful content.
You can create different forms of content, including blogs, videos, infographics, ebooks, and quizzes. Interactive content like polls and quizzes can improve your site’s clickthrough rate. The longer people stay on your site and click around, the better for your ranking.
Make sure your content helps your readers.
What information are they looking for? Do they want to learn about your properties or your property management company? Make sure you understand the search intent before creating content.
The search intent indicates what people are looking for during a search.
Make sure to add internal and external links to your content. Internal links send people to other pages on your site. External links refer to content on other websites.
Using high-quality, authoritative references will help improve your SEO ranking.
5. Use Local SEO
About 50% of users begin searching from a mobile device. Most mobile users are looking for information such as your phone number or website. With a local SEO strategy, you can reach nearby users who are interested in your business.
First, make sure to update your Google My Business listing. This listing provides users with information about your property management company. Make sure your information is consistent across other online directories, too.
You can also create location-based content and use localized keywords in your posts.
Ask your happy clients for reviews. Their happy comments can help improve your brand authority and SEO ranking.
Start Ranking: 5 Tips for Successful Property Management SEO
Ready to rank higher than ever? With these property management SEO tips, you can set your business up for success. By boosting your ranking, you can attract new leads and grow!
Get ahead of the competition! Contact our team today for a free ranking analysis.
Get real results today.