6 SEO Strategies of Highly Effective Property Management Websites
Where do renters and investors go when they look for a property management company? If you guessed Google, you’re right.
The search engines handle trillions of searches every year. Google is the go-to solution when there’s a question or a problem to be solved.
As a property manager, you want to take advantage of that because those searches have a higher probability to turn into clients compared to other forms of marketing.
Property management websites can be primed to appear in search results, but you have to know how Google works.
Read on to learn the top tips to get your website to appear higher in search results.
1. Start with a Great User Experience
Your property management website is the center of your SEO campaign. If you give your users a poor experience, you’re only going to drive them away. They’ll also have a bad impression of your company that will be difficult to overcome.
What is the user experience? It’s how people experience your website. A good user experience has some of the following elements:
- Easy to read fonts
- Clean design that’s not cluttered
- Easy to navigate and find information
- Usable on every device
- Secure
Go through your website on several devices and honestly assess how the user experience is. Compare it to your favorite websites. Make notes of what you like about them and what you don’t.
That will give you a general guideline to improve the user experience.
2. Use the Right Keywords
You have to tell Google what your pages are about, which you do through keywords. The thing is, you have to use keywords that people are searching for.
You have to start by knowing your clients and how they search for property management services online. There are many different types of renters and property owners who look for property management companies.
If you’re looking for property owners, you want to be clear as to what their needs are. For example, if your property management company works with developers, you may target “property management company for HOA” or “property management company for several projects.”
From the standpoint of attracting renters, you need to be clear on the type of renters you want. You may be able to accept Section 8 housing tenants, in which case you can target “rental homes with section 8.”
Your keyword strategy should take into account these factors and things like related keywords.
3. Site Speed
Site speed is technically part of the user experience. It’s so important to SEO, it deserves to have its own section.
What is site speed? It’s how long it takes for your site to appear on a visitor’s web browser. If you’ve ever clicked on a link and clicked off of it because it took forever to load, you demonstrated why site speed is important.
There is a direct link between site speed and site conversions. It makes for a better experience and Google knows this.
That’s why Google made site speed an important ranking factor. Google wants to make sure that it gives its users a good user experience, too.
If they keep giving people slow and poor performing websites in search results, they’ll lose business. Rather than lose business, they’ll just rank slower websites lower.
4. Have High-Quality Content
If you want site visitors to become clients, you need to offer them something else on your website that no one else offers.
That comes in the form of quality content. Quality content that’s optimized for the right keywords also helps property management websites show up higher in search engines.
Here’s why.
You’re trying to attract renters to your new property. Since it’s new, people may not be aware of it just yet. What you can do is offer a blog post that helps people in the renting process.
You write a blog post about “rental scams to look out for.” It’s an in-depth article that talks about all of the scams out there and how renters can avoid them.
When people look up rental scams, your article appears. They find it very helpful and look at your site for more information. They’re now aware of your property and they may contact you for more information.
5. Do an Audit Regularly
An SEO audit is a great way to check your website to make sure that it’s compliant with search engines. To do a complete SEO audit, you want to go beyond your website and look at your entire online presence.
Check the user experience and check for external factors like reviews, directory listings, social media accounts, and links to your website.
6. Stay Up to Date with Changes
Did you know that Google makes thousands of algorithm changes each year to drive better search results?
If you’re doing property management SEO, you need to stay on top of all of these changes. They will probably impact how your site ranks.
Let’s take voice search as an example. It’s the next big thing in SEO as people use Siri, Google Assistant, and Alexa to find information online.
From an SEO standpoint, people use voice search differently than typing. They may say “Hey Google, what’s a good property management company.” They may type “property management near me.”
Your job is to be aware of what’s next in SEO to prepare your website for it.
SEO for Property Management Websites
SEO isn’t easy to keep up with, let alone master. There are some things that you can do to make your site rank higher in search engines.
Property management websites have to start by providing an outstanding user experience. If you don’t do that, people will leave your site and you won’t improve your search results.
You can work to improve your content, keywords, and site design. There are still many other factors that go into ranking your property management website.
If you want to know more about these factors and how you can improve them, contact us today for a consultation.