7 Key Tips About Marketing for Property Management
People spend about four months searching for a new place to live. About 80% of these shoppers spend most of their time searching online. If you want to reach new tenants online, you’ll need to start marketing.
Here are seven tips that can help you develop a strong marketing for property management strategy. With these tips, you can reach locals while they’re in the shopping mindset.
With a property management marketing strategy, you could fall behind competitors. They might snag your tenants instead.
Start reaching out to potential tenants and filling vacancies with these marketing tips today!
1. Eye-Catching Imagery
When searching for properties, most people look straight to the photos. Using high-quality imagery can help you snag a potential tenant’s attention. Once you have their attention, you can showcase the benefits of living in your property.
You don’t need a professional photographer or expensive cameras to take high-quality, eye-catching photos. Instead, use your smartphone and a photo-editing app to make your photos shine.
Try to avoid posting too many photos for each listing. Start with a hero shot of each room. Then, focus on the smaller details.
Detail shots will give each room more character. Make sure each room is well-lit, too. You can use natural lighting to show off each room.
Why do your listings stand out? Why should tenants choose your property over another?
Keep those unique qualities in mind as you start taking photos.
If you plan on taking exterior shots of your property, make sure to clean up first. Keep any fallen leaves, toys, or vehicles out of the shot. Instead, let people focus on the property itself.
Don’t forget to highlight any special features you offer, such as a community garden or pool. Shoot long to take in the entire space.
Potential tenants won’t show an interest in your property if they have no idea what it looks like. If you skip this step, prospective tenants might skip you during their search.
2. Stand Out Branding
How does your property stand out from others in the area? A unique, stand-out brand will help you differentiate yourself. As people begin to recognize your brand, you’ll build brand awareness and recognition.
The next time prospective tenants look for a property, they’ll remember seeing you!
It’s important to keep your brand consistent across all marketing channels. Otherwise, people might confuse you for someone else.
Consider your color palette, logo, font, and imagery styles. What about your vision and mission statement? Think about the unique value you’re offering tenants.
Once you have your brand in place, use it when marketing for property management businesses.
For example, your brand should appear across your website. Make sure your website is organized, fast, and easy to use. If your website is messy, it could hurt your brand’s reputation.
Make sure your website is responsive and ready for mobile devices, too. A reliable website is key to an effective property management marketing strategy. You’ll need your website for some of the strategies mentioned below.
If your website isn’t optimized for mobile devices, you could lose potential tenants. They’ll struggle to use your website, leave, and turn to another property.
3. Virtual Property Tours
With COVID-19 quarantines still in place, more people are looking to replace in-person experiences with online ones. You don’t have to schedule in-person tours of your property anymore. Instead, consider hosting virtual property tours.
Virtual tours give you a chance to attract prospective tenants to your property. Even a quick look can spark their interest and encourage them to learn more.
Try adding descriptions, music, and other features to your tour to keep your audience engaged.
4. Quality Print Materials
You can still use print materials like signage as part of your property marketing strategy. Make sure your signs reflect your brand. You should use the same font, colors, and logo that appear on your website.
When designing print materials, make sure to use a strong call-to-action (CTA). Do you want people to call you or schedule a virtual tour?
Keep them focused on that action to generate more leads.
5. Content, SEO, and PPC
Your prospective tenants are already online, asking questions. Learning how to respond to those questions, needs, and wants can give you an advantage.
First, gather keyword research. You can use tools like Google Keyword Planner to determine what your target audience searches for online. Then, create content based on those keywords.
You can create blog posts, vlogs, infographics, polls, and quizzes. Answer their questions and show your audience you want to help.
Then, optimize your content with your keywords. Search engine optimization (SEO) will help you rank higher on Google. The higher you rank, the more people you’ll reach!
As you boost traffic to your website and people click around, you’ll further improve your ranking.
Almost 15% of SEO-generated leads turn into sales, making it a great way to attract new tenants!
Try pay-per-click (PPC) advertising, too. You can create digital ads to attract people to your website. These ads can appear on Google or social media platforms like Facebook.
6. Social Presence
Don’t forget to stay social. You can use social media to engage with your audience and answer their questions. Focus on interactions over sales tactics.
Improving your social presence will build your online reputation and brand awareness. When using marketing for property management businesses, it’s important to forge connections. You might even retain current tenants longer, improving your ROI.
7. Referral Programs
If your current tenants love your property, ask for their help. Encourage them to spread the word by creating a referral program. Referral programs are great for generating brand awareness and new leads.
Don’t forget to reward your tenants for their help. You can send them a coffee gift card as a thank you. Showing your appreciation could encourage them to help more in the future.
Marketing for Property Management: 7 Savvy Strategies for Success
Don’t fall behind other properties in the area. Instead, get a step ahead! With these marketing for property management tips, you can boost brand awareness with ease.
Then, you can reach new potential tenants and start filling in vacancies!
Need more help developing your property management marketing strategy? Get a free ranking