Why Your Property Management Website Needs to Be Mobile-Friendly

The average person will tap, click, and swipe their phone over 2,600 times every single day. In fact, nearly 50% of US smartphone users can’t live without their phones. People even spend about 171 minutes each day on their smartphones.

However, nearly 60% of people won’t recommend a business with a poorly designed mobile website.

On the fence about updating your property management website to ensure it’s mobile-friendly? Here are eight benefits of mobile-friendly web design to keep in mind. By reviewing these benefits, you can make a smarter choice for your business.

Keep reading to discover the top reasons you need a mobile-friendly website today!

1. Make a Strong First Impression

In some cases, your website is the first time people will interact with your property management business. You’ll want to make the best possible impression on these visitors. Otherwise, you might lose potential business.

If your website isn’t mobile-friendly, people could struggle to explore your content. Your website might look messy on mobile devices. You could frustrate visitors as a result.

If people leave frustrated, you could leave a bad taste in their mouths. They might remember that bad experience and refuse to visit your site in the future. Your brand reputation might plummet as a result.

Instead, you can create a mobile-friendly website to create a strong first impression.

More people are spending their time on the go. These consumers check their phones for the answers they need. 

Meanwhile, they’ll tell other people about their experiences. They could spread the word that your property management website is a bad choice. You could lose prospects and struggle to grow your business.

Optimizing your website for mobile users can benefit your brand and strengthen your online reputation. You can build brand trust and boost your credibility. More people will turn to your business as a result. 

2. Reach More Prospects

By 2025, over 70% of internet users will access the internet only using a smartphone. That’s 3.7 billion consumers. Creating a mobile-friendly website will help you reach these consumers.

Remember, people use their phones every single day. If they’re looking for a property management company, they’ll likely use their phones. If your website isn’t mobile-optimized, you could miss a chance to reach those prospects.

In fact, Google uses mobile-first indexing to determine website rankings. Websites that aren’t optimized for mobile rank lower than mobile-friendly sites. Your competitors will appear in front of prospective clients first.

People might not even see your company online as a result. 

Instead, you can create a mobile-friendly website to boost your ranking. Reaching the top of a search page can help you reach more prospects. You’ll boost brand awareness and website traffic as a result. 

3. Improve the User Experience

Nearly 90% of online users won’t return to a website after a bad experience. In fact, bad mobile optimization annoys nearly 50% of users.

Improving the user experience, on the other hand, could yield conversion rates of up to 400%.

One of the greatest benefits of mobile-friendly websites is the improved user experience. A positive user experience ensures visitors can find the information they need. Otherwise, people could struggle to use your website.

If they struggle and get frustrated, they could leave without clicking around. Your bounce rate could rise as a result. A high bounce rate will hurt your search engine ranking.

Remember, a low ranking will make it difficult for people to find your business online.

Instead, you can learn how to make a website mobile-friendly to improve the user experience. Then, you can boost conversions and set your business up for success.

4. Boost Your Search Ranking

Remember, Google will look at the mobile-optimized version of your website to determine your ranking. Without a mobile-optimized website, your search engine optimization (SEO) strategy will suffer.

A strong SEO strategy can:

• Boost brand awareness and recognition
• Increase traffic to your website
• Position you ahead of competitors
• Help you generate leads and conversions
• Boost brand trust and loyalty
• Improve your ROI

Otherwise, your competitors will attract those customers instead.

5. Improve Your Advertising Strategy

Are you using pay-per-click (PPC) advertising to draw people to your property management website? Make sure your site is mobile-ready. Otherwise, you could spend more money than intended on ads.

Google looks at your landing page when determining your ad ranking. You might have to pay more per click if your landing pages aren’t mobile-optimized.

6. Generate More Leads

Creating a mobile-friendly website can help you generate more leads and conversions.

If people can’t explore your site on mobile devices, they’ll leave without converting. Instead, you can make life easier for your visitors. They’ll explore and find the form on your website.

Then, you can generate more form submissions and leads. As you generate more leads, you can set your business up for growth and success. Your ROI will improve as a result.

In fact, people interact with brands twice as often on mobile devices than desktop devices. Mobile conversion rates are 64% higher than desktop conversions, too.

Creating a mobile-friendly website can help you draw in more leads.

7. Strengthen Your Reputation

If your website is difficult to use, people could complain. They might post a negative review online. Their negative reviews could impact your brand’s reputation.

Instead, you can improve the customer’s online experience by creating a mobile-friendly website. You can show people you’re there to help answer their questions. People will see the easy, convenient experience you offer.

Then, they’ll post positive reviews about your business, improving your reputation online. 

8. Keep Up With Competitors

Do your competitors already have a mobile-optimized website? Chances are, you’re falling behind.

Creating a mobile-friendly website will help you remain competitive. Otherwise, other property management businesses will get ahead. They’ll draw in your prospective leads before you get the chance.

Don’t fall behind! Instead, give your business the advantage with a mobile-ready website.

Made for Mobile: 8 Reasons You Need a Mobile-Friendly Property Management Website

Creating a mobile-friendly website will give your business every advantage. You can improve your search engine ranking, draw in more traffic, and boost leads. Consider these benefits of mobile-friendly design today. 

Ready to give your property management website the attention it deserves? We’re here to help.

Contact us today to get started.