Back in 2018, the SEO industry was approaching 80 billion. Two years later, that growth has only expanded.
The growth of SEO is because more businesses want more traffic, more leads, and more clients. More clients lead to more profit. It’s why businesses want more SEO-driven articles that promote web traffic, that help them climb the Google search rankings.
If you’re a business zero knowledge of how SEO works, but you’re wanting to generate more traffic to your website and have more clients, then hiring SEO is a step in the right direction.
It’s time to hire SEO. It’s time to figure out how to hire a reliable SEO company that can help your business grow and become more profitable.
Here’s everything you need to know about hiring a reliable SEO company.
What Kind of SEO Services Do You Need?
If you want to hire SEO, you need to first figure out what your business goals are and the best way you are going to accomplish your goals. Everyone wants more customers, but you need to figure out the strategies that will get you there.
Your goals should be based on something specific, like product sales, higher traffic, higher conversion rate, etc. When you pick one of these goals, you can figure out what kind of services you need from an SEO company.
Some SEO services might specialize in keyword research, long-form SEO articles, link-building campaigns, and website optimization.
You don’t want to hire an SEO company to give you everything because you don’t need everything from them. You need a specific way to reach your audience.
That’s why it’s important to discuss when SEO company about what services they provide and who what’s companies they mostly work with.
It’s important to find out what SEO company projects for your business when it comes to traffic and conversion growth. You want their best advice on what they think your business could benefit most from SEO.
You can see an example of how we help a specific industry, property management companies, and how we help them with specific services to promote their traffic and conversions.
Look at the Reviews
Another thing you should look at before you hire an SEO company is what people are saying about them.
Look at their website and see if they have testimonials. You should also look at what industry the testimonials are coming from because it might not match who the industry the company works with. You want the reviews to match the services.
You should also consider looking at Google and Yelp reviews. See what people are saying outside of their website. Find out what people are specifically saying about them.
Are they easy to contact? Do they communicate results? Do they have any pitfalls?
The goal is to do as much research as possible so you are confident to hire an SEO company that you trust.
What Do the Results Say?
In addition to what people are saying, you should also ask the SEO company for stats. You shouldn’t hesitate to ask a company about what kind of results they achieved for their clients.
Don’t be afraid to ask them about any of their shortcomings. If they are honest, they can tell you where’ve missed the mark and learned from their mistakes.
You should also ask about their biggest success. Ask them how they delivered for specific clients and what obstacles they had to overcome. The more you ask, the more you can find out if that specific SEO company can help you.
You can ultimately find out if you can trust them.
Lastly, when you ask about their results and metrics they focus on, you’ll find out if that works for your business. Maybe you would rather focus on traffic but they are telling you to focus on another area.
You want to figure out what’s best for your business, which means finding the metrics that are going to benefit you the most. That means finding an SEO company that understands your brand and what you are trying to achieve.
Follow Them on Social Media
Every SEO company should be on social media. If they aren’t, it should raise some red flags because SEO is about being on social media and optimizing traffic, which means having your followers go to your website.
If the SEO company does have social media, then see what they are posting. Figure out what their brand is and how they help around the community.
You can find out a lot about a business by following them on social media. You can see how often they post, the quality of what they post, and what influence they are trying to promote.
You can also get an idea of how big of a following they have. If they only have a few followers, it might give you an idea that they don’t post often and they aren’t very active.
Overall, these helpful tips on how to find the perfect SEO company can help you figure out what you’re looking for when it comes to search engine optimization. You can start by asking the right questions and figure out how an SEO company can help you reach your overall goals.
Are You Ready to Hire SEO?
After reading this guide, you should be ready to hire SEO. This guide prepares you to look for the right services and see what people are saying about a specific SEO company. You are ready to dive into some of the best SEO companies to promote your traffic and increase your conversions.
However, if you’re still hesitating on what SEO company to hire or what to look for in their services, you can always speak or email SEO companies to hear their professional advice. You can also speak with their former clients and see what they have to say about their services.
You can also contact us here for any questions and to request a free ranking analysis.