What Are Google Local Services Ads? A Brief Guide

About 85% of consumers check online when searching for a local business. What if you could appear in front of customers each time they look for your business? With search engine marketing (SEM) strategies, you can.

Many businesses are already using paid advertisements like pay-per-click (PPC). Search engine optimization (SEO) can help you rank higher on search engines, too. Unfortunately, both strategies require time and money.

With Google Local Services Ads, you won’t have to wait. You can appear in front of local customers, boost brand awareness, and book more appointments. These ads can support your existing SEO and PPC strategies, too!

What exactly are Google’s pay-per-lead local services ads? How can they benefit your business? Keep reading to find out!

In this guide, we’ll review everything you need to know before getting started. Then, you can generate more leads and set your property management company up for success.

Develop your local digital marketing strategy with this helpful guide today!

What are Google Local Services Ads?

Before you start using Google Local Services Ads, it helps to learn a little more about them.

Each time you complete a search on Google, you get a mix of organic results and paid advertisements. You can improve your organic rankings with SEO by optimizing your website for keywords. You can also use pay-per-click advertising to create digital ads.

Ranking for SEO can take time. You’ll need to create high-quality content and appeal to Google’s search algorithm, too. PPC, on the other hand, can get expensive if you lack experience.

You can generate even more results by adding service ads to your existing SEM strategy.

These ads appear at the very top of a search page. The ads will display your property management company’s:

  • Business name
  • Hours
  • Phone number
  • Service area
  • A “Google Guaranteed” sticker
  • Google rating

Local service ads can appear when someone searches for a property management company. For example, a consumer can search for “New York property management” or “property management near me.” They’ll see the local service ads above SEO and PPC listings.

The consumer can then click on the service ad and select the job they need. If they decide you’re the right fit, they can schedule an appointment.

Local service ads appear on desktop and mobile devices. They can also appear for voice searches, which are becoming more popular.


It’s important to note that Google Local Services Ads don’t appear for all regions yet. Google is still expanding its coverage. It also plans to offer international coverage in the future.

Google offers this service to companies in different industries, including:

  • Roofers
  • Tutors
  • Garage door repairmen
  • Handymen
  • HVAC
  • Locksmiths
  • Lawn care providers
  • Water damage service providers
  • Tree service providers
  • Movers
  • House cleaners
  • Carpet cleaners
  • Painters
  • Pet groomers
  • Event planners
  • Electricians
  • Plumbers
  • Photographers
  • Window cleaners
  • Window service providers
  • Pest control technicians
  • Appliance repair services
  • Auto glass services

You can create your listing to start reaching new customers right away!

The Benefits

Once the fence about creating a Google Local Services listing? It helps to understand the benefits of pay-per-lead advertising.

About 80% of the search engine market already belongs to Google. Online ads can boost brand awareness by 80%. In fact, consumers who click on ads are 50% more likely to make a purchase. 

About 90% of consumers say ads influence their buying decisions, too.

Here are a few other benefits to consider when building your local digital marketing strategy.

Pay Per Lead

With PPC advertising, you’ll pay a certain amount each time someone clicks on your ads. Not everyone who clicks on your ads becomes a customer, though. Your ROI could drop as a result.

Instead, you can save time and money with pay-per-lead ads.

With Google Local Services Ads, you’ll pay for every lead you generate, not every click. Since you’re only paying for leads, your ROI will improve. You can save money, generate more leads, and make money as a result.

At the same time, you’re generating more brand awareness. Your property management company’s name can appear in front of more customers. Then, you can reach new clients!

Voice Search

Almost 50% of shoppers complete voice searches instead of typing out search queries online. If you want to boost brand awareness, you’ll need to appear for these searches. Otherwise, your competitors will reach those consumers instead.

Remember, Local Services Ads can appear for voice searches. Consumers will have an easier time finding your business.

You can generate more brand awareness and start booking more appointments.

Keyword Research

With SEO and PPC, you need to research the keywords your target audience uses during a search. Otherwise, you could struggle to appear when they search for your business. Unfortunately, keyword research can take valuable time out of your day.

Spend that time on your customers instead!

With service ads, you won’t have to complete keyword research. Instead, you’ll appear for searches that are relevant to your business. 

Regardless of their search query, you’re appearing in front of relevant customers.

Boost Brand Trust

Your service ads will display a “Google Guaranteed” sticker alongside your name. Google’s endorsement can help you build brand trust. Consumers might feel more comfortable choosing your business over another.

Developing brand trust can encourage brand loyalty to grow. You can retain long-time customers and improve your ROI.

Google’s services ads also display your star rating. Consumers can click on your customer reviews to determine your brand’s reputation. Reading reviews could encourage customers to trust you even more. 

Getting Started

Ready to get started with your new local digital marketing strategy? 

First, see if your business is eligible. Remember, service ads aren’t available for every location.

If you’re eligible, create your account. Then, fill out your profile. Include your:

  • Job types
  • Business hours
  • Weekly budget
  • Areas you cover
  • Services you provide
  • Special attributes
  • Special offers
  • License and insurance information

You’ll need to provide proof that you’re licensed and insured. Then, you’ll earn your Google Guaranteed membership.

After a quick background check, you can start generating leads and taking jobs. 

Google Local Services Ads: Giving Businesses a Boost

Want to set your business up for success? Consider these benefits of Google Local Services Ads. With a local digital marketing strategy, you can boost your property management business and improve your ROI.

You don’t have to get started alone. Instead, work with an experienced team you can trust.

Contact us today to develop the long-term marketing strategy you need to succeed!