Posts by Shawn Mac Gavin

Are you trying to figure out if you should hire a consulting company by outsourcing them rather than hiring an in-house digital marketing team? There are tons of reasons that companies decide to outsource rather than create in-house roles for specialized practices such as SEO, and we’re here to tell you why.  Keep reading to…

There are almost around 300,000 property management businesses in the U.S.  If you have a property management business, you may know the challenge of competing with other property management business. You know the challenge of finding qualified tenants who can pay their rent on time.  That’s why a marketing strategy can help. It’s why you need property…

Did you know about 82% of people look at their smartphones before making an in-store purchase? These consumers research using search engines like Google to find information about products and services. By leveraging this habit, you can boost brand awareness and sales. Both search engine optimization (SEO) and search engine marketing (SEM) can help. Before you start…

Anyone in property management should be doing most of their business online. Doing business online means staying one step ahead of the competitors, and that means doing some serious search engine optimization (SEO). SEO will make you rank higher in search engines, meaning you are likely to get traffic and more conversions. Your competitors are…

People spend about four months searching for a new place to live. About 80% of these shoppers spend most of their time searching online. If you want to reach new tenants online, you’ll need to start marketing. Here are seven tips that can help you develop a strong marketing for property management strategy. With these tips, you can reach…

Are you having a difficult time attracting people to your property management company? With a strong search engine marketing (SEO) strategy, you can bring clients to you! Over 50% of all website traffic comes from organic searches. Learning how to optimize your content can help you rank higher on Google. The higher you rank, the more often people…

Google receives 63,000 searches per second. That’s a lot of searches! With all that searching how can you make your property management business stand out? This helpful article will show you how taking a look at search volume and using it in your marketing campaign can boost your business.  What is Search Volume?  Keyword search volume is…

Did you know that search engine optimization (SEO) helps convert 14.6% of leads you generate? That’s in contrast to traditional marketing like print ads that only deliver a 1.7% conversion rate. In a world where more than 90% of online experiences start with a search engine, being on your A-game is mission-critical. If you don’t attract the right kind…

Do you know the difference between CPC and PPC? How about SEM and SEO?  All of these terms get confusing fast when you’re trying to boost the results of your property on search engines like Google or Bing.  This guide will help you know the differences between these terms and cover the basics of organic keywords and…