The average business spends around 8 percent of its annual gross revenue on marketing. If you own a property management company, you know all too well how competitive the digital landscape is. Finding a way to attract new clients is no easy task.
Some property management business owners think they can handle their own digital marketing, but this usually leads to less than stellar results being produced. This is why hiring an SEO company is vital when trying to dominate your local market.
These professionals will have the experience and the tools needed to help your property management business website rank higher. With all of the different SEO companies on the market, selecting the right one will require in-depth research.
The following are some of the things you should consider when trying to find the right SEO company to work with.
Industry-Specific Experience is a Must
Managing various commercial and residential properties can be both lucrative and stressful at times. If you are tired of never getting any quality leads for your website, then hiring an SEO company with industry-specific experience is crucial.
Before hiring an SEO company, take the time to schedule a few consultations to find out more about each one. During these consultations, you can find out how many other property management firms a marketing company has worked with and how successful they were at helping these companies achieve their goals.
Ideally, you want to find a company that has a proven track record of success in the property management industry. Simply settling for the first SEO company you find will lead to big problems in the future. The time and energy invested in this type of research will be worth it in the long run.
Ask Questions About Their Plan of Attack
As the old saying goes, “talk is cheap.” Instead of taking a marketing company at their word about what they can achieve, you need to make them prove it. This is why getting details about how a potential SEO company hire would increase your website’s rank is crucial.
Getting this information will allow you to get a sense of how well a company knows the world of digital marketing and the property management industry. Often times, an SEO company will need to take a look at your existing website before offering up a plan.
By getting a look at what keywords your website is ranking for and how much traffic it receives, an experienced marketing professional can get an idea of what needs to be done. If a marketing company offers you a one-size-fits-all plan, you should probably avoid using them. Finding a marketing professional that understands your property management business is unique can be extremely helpful.
Look at the Website an SEO Company Has
Narrowing down the list of available SEO companies at your disposal can be difficult. One of the best ways to get a feel for how well a company is at marketing is by looking at their website. In theory, an SEO company that professes to be good at their job should rank high in search engines like Google.
Finding out where the company in question is based is important before performing this search. Once you have this information you can type on “SEO company” in their particular city and see what shows up. If the company in question is at or near the top of the list, they probably know how to increase your rank as well.
If you are unable to find the company on the first page of Google search results, you may want to avoid using them. By covering all of your bases, finding the best SEO company will be a breeze.
Get a Look at their Portfolio
One of the best ways to find out about the experience and success an SEO company has had is by looking at their portfolio. This portfolio should feature a list of former marketing campaigns and analytics about how well they performed.
Most reputable SEO companies will jump at the chance to show a potential client how well they have performed for other companies in the past. When visiting an SEO company’s website, you want to see tons of positive reviews on their homepage.
With this type of social proof, it will be easier for you to make a hire with confidence. If a company acts apprehensive about showing you their past work, you should view this as a red flag.
Will The SEO Company Provide Detailed Reports?
Setting a budget before going out to look for a marketing company to hire is a good idea. As you start to research the various marketing companies at your disposal, be sure to find out more about the reports they will provide. Knowing how well the marketing campaigns a company is implementing on your behalf are performing is essential.
An experienced SEO professional will provide clients with detailed monthly breakdowns on how many leads a particular campaign is generating and how much the campaign costs. With this information, you can figure out whether or not you need to move in a different direction with your marketing efforts.
Hiring an SEO company that will keep you in the loop every step of the way is something you should view as a priority.
Finding the Right SEO Company Takes Time
Some property management business owners fail to realize how difficult finding an SEO company to hire is. Instead of getting impatient, take your time during this process to ensure no mistakes are made.
Are you a property management business owner looking for some digital marketing help? If so, contact us now to find out how we can assist you.