Posts by Shawn Mac Gavin

Anyone in property management should be doing most of their business online. Doing business online means staying one step ahead of the competitors, and that means doing some serious search engine optimization (SEO). SEO will make you rank higher in search engines, meaning you are likely to get traffic and more conversions. Your competitors are…

People spend about four months searching for a new place to live. About 80% of these shoppers spend most of their time searching online. If you want to reach new tenants online, you’ll need to start marketing. Here are seven tips that can help you develop a strong marketing for property management strategy. With these tips, you can reach…

Are you having a difficult time attracting people to your property management company? With a strong search engine marketing (SEO) strategy, you can bring clients to you! Over 50% of all website traffic comes from organic searches. Learning how to optimize your content can help you rank higher on Google. The higher you rank, the more often people…

Google receives 63,000 searches per second. That’s a lot of searches! With all that searching how can you make your property management business stand out? This helpful article will show you how taking a look at search volume and using it in your marketing campaign can boost your business.  What is Search Volume?  Keyword search volume is…

Did you know that search engine optimization (SEO) helps convert 14.6% of leads you generate? That’s in contrast to traditional marketing like print ads that only deliver a 1.7% conversion rate. In a world where more than 90% of online experiences start with a search engine, being on your A-game is mission-critical. If you don’t attract the right kind…

Do you know the difference between CPC and PPC? How about SEM and SEO?  All of these terms get confusing fast when you’re trying to boost the results of your property on search engines like Google or Bing.  This guide will help you know the differences between these terms and cover the basics of organic keywords and…

Back in 2018, the SEO industry was approaching 80 billion. Two years later, that growth has only expanded.  The growth of SEO is because more businesses want more traffic, more leads, and more clients. More clients lead to more profit. It’s why businesses want more SEO-driven articles that promote web traffic, that help them climb the Google…

Does your property management marketing strategy need a little boost? Instead of pouring endless funds into paid advertising, try working on your organic marketing methods. Organic marketing refers to attracting customers naturally without paying to boost your leads. It’s similar to word-of-mouth advertising because it often relies on social media shares and interactions. Instead of relying…

If you’re in the property management industry, you’re dealing with a lot of competition in your area, especially if you’re in an urban area. When people want to find an apartment or other property, the first place they go is the Internet. You need your company to be within the top of organic search results…

When you want to make the most of your marketing, you can’t go wrong with voice search technology.  Whether you’re talking to Alexa, Siri or any other voice artificial intelligence (AI), this is becoming part of normal life for most of us. When you make the switch to voice optimization, your company will see significant…