Posts by Shawn Mac Gavin

Back in 2018, the SEO industry was approaching 80 billion. Two years later, that growth has only expanded.  The growth of SEO is because more businesses want more traffic, more leads, and more clients. More clients lead to more profit. It’s why businesses want more SEO-driven articles that promote web traffic, that help them climb the Google…

Does your property management marketing strategy need a little boost? Instead of pouring endless funds into paid advertising, try working on your organic marketing methods. Organic marketing refers to attracting customers naturally without paying to boost your leads. It’s similar to word-of-mouth advertising because it often relies on social media shares and interactions. Instead of relying…

If you’re in the property management industry, you’re dealing with a lot of competition in your area, especially if you’re in an urban area. When people want to find an apartment or other property, the first place they go is the Internet. You need your company to be within the top of organic search results…

When you want to make the most of your marketing, you can’t go wrong with voice search technology.  Whether you’re talking to Alexa, Siri or any other voice artificial intelligence (AI), this is becoming part of normal life for most of us. When you make the switch to voice optimization, your company will see significant…

Search is still the number one way to drive traffic to your company’s website. In fact, using search engines like Google is over 300% more effective than using social media. If you don’t know how to update your content for search engine optimization (SEO), that’s okay! You can always outsource it to a pro. However, there are…

Where do renters and investors go when they look for a property management company? If you guessed Google, you’re right. The search engines handle trillions of searches every year. Google is the go-to solution when there’s a question or a problem to be solved. As a property manager, you want to take advantage of that because those…

In the marketplace you live in today, customers are only looking to work with the best of the best. Thanks to technology, it’s easier than ever for them to find it. An entire market of renters are within your reach, you just need to have a net wide enough to catch the majority of them.…

As a property manager, you rely on SEO to get your properties found online. When people are looking for an apartment or a property management service, they will start with a search engine. You want your site to rank at the top because the top sites get the most clicks. Making that happen can feel…

Property managers wear many hats. Collecting rents and arranging repairs for your tenants just scratches the surface. Another responsibility that falls in your wheelhouse is to make sure that your properties are filled. That means you have a know a bit of digital marketing to make that happen. These days, prospective tenants are likely to look online…

Property management has changed dramatically in recent years. More people are renting properties than ever before. They’re also using more methods to find the perfect rental than ever before. Your job is to position your property management company that captures the attention of investors and renters. There are over 2400 new renters and 544 new landlords in…